The Secret Power of SOBER.

I know what you’re thinking.

There is no “power” in being sober.. all the people that I know that are sober are weak. The people that I know that are sober, are sober because they HAVE to be. Because they couldn’t “handle their booze” and hit rock bottom…

Like Todd, my friend that lost his license because he rolled his truck in a field after joyriding one night and then a week later got laid off from his job because he needs his license to get around in the site truck. He is now in a company mandated program to try and redeem himself and potentially get his job back.

Or my other friend Lucy, who cheated on her husband drunk out of her mind at a work conference and is now sober because she doesn’t want to lose her 20 year marriage, and have to fight for her house or her 3 children. She promised her husband she would NEVER DRINK AGAIN.

But the sad part about watching my friends struggle with these situations is that they are trying so HARD. They feel like they HAVE to be sober. They are using willpower.. and eventually my friends, willpower runs out.

Don’t get sober because you “have” to.

Don’t wait for rock bottom before you decide to make changes in your life.

It’s so unfortunate that in our culture today something BAD has to happen before we decide to choose something better for ourselves.

No one thinks that sober is sexy.

When you hear sober, I bet you don’t think about someone being powerful.

But what if the truth was that getting “sober” is actually the process of reclaiming your power over alcohol?

When you use This Naked Mind methodology to find freedom from alcohol, it is a VERY different process then the traditional 12 step approach. Instead of being labelled as powerless to alcohol and defined by your addiction, we instead work to elevate your thinking above and beyond your current state and rethink what alcohol really means in your life. This is a very individualized approach; based specifically on you, your desires, and your personal beliefs about who you are (and who you WANT TO BE) in the world.

I choose not to identify as “in recovery” or “sober”. In fact, I think those are derogatory terms that don’t help empower the new version of you. The person who is strong and resilient and has overcome many of life’s challenges!

If you are tired of feeling trapped by alcohol?

What if you took a second to imagine a life with MORE TIME, MORE MONEY, MORE FREEDOM, and a boatload of MORE HAPPINESS.

Does that sound good to you? Because, I am here to tell you that is EXACTLY what an alcohol free life looks like.

Can you relate to going out for one and then ending up spending way more than you wanted to?

….unfortunately the cost of alcohol isn’t the only COST of alcohol.

Have you ever wasted full days being hungover, miserable, spending money on crappy food just to try and feel like a real person again?

I know I have spent too many days just like that.

What if we could change the trajectory of your future by getting curious about what your life could look like by drinking less?

Would you be interested in giving yourself the best future you could dream of?

I want to assure you that getting a handle on your alcohol will not make you weak or an “alcoholic”. 1 – because I don’t believe in that word, and 2 – because taking control in your live is actually the most POWERFUL energetic stance you can take. I don’t know about you but after the crap we have all been through for the last 2 years I would gladly welcome some control back into my life!

The view of alcohol is shifting. Will you be a master of your life and get on the right track? Or will you be someone who waits until it gets a bunch worse before you turn around?

I don’t want you to feel like you have to wait for rock bottom or something terrible to happen before you take control of who you are and where you want your life to lead you.

All it takes is a little curiosity.

Are you willing to get curious about the secret POWER of living an alcohol free life?

I encourage you to do one thing for me this week. Take a look around when people are drinking and see if you notice them having more or less control over who they are and how they show up in the world. You don’t need to change anything, just get curious, and let me know what you notice by emailing me at, or find me on Facebook and shoot me a message there, I love hearing from you.

All my love,
Danielle xx


A new path to controlling alcohol has been forged.

Do you ever wonder when alcohol became something that was less about having fun and more about not being able to cope without it?

Do you think to yourself that you USED to be able to take it or leave it but now, more and more, you can’t go a day or two without having a drink?

Are you someone that can’t imagine going to an event or spending time with family without having a glass of wine or a few beers?

Trust me, it’s pretty much “normal” at this point. With the state of society, alcohol has become the most widely accepted and culturally pushed drugs on the market.

But I would like to welcome you to the new age of changing your relationship with alcohol! And I have to say, I am so happy you found us.

Here we do things a little differently than you might be familiar with. Actually to be honest, we do things A LOT differently. But I personally think it was about time that we came up with a better way to beat booze than hide in a church basement and render yourself helpless and anonymous for the rest of your life. I for one could NEVER identify with being helpless, hopeless or not in control… even if that was the truth.

So you can go ahead and thank the universe for ANNIE GRACE. Not only did she come up with a revolutionary way to rid herself of the intense wanting of alcohol (kind of by accident) but she decided to stand up with grace and courage and share that knowledge with the world.

And luckily we are in the magical time of the internet where we can share our thoughts and ideas worldwide and find a united community of people that needed something new, a new way to change. Just by reading her words people were able to completely rid themselves of the emotional tie with alcohol.

And so THIS NAKED MIND was born.

In the beginning it was just a pdf of Annie’s journals. Her path to how she overcame her desires to drink and how she learned how to control drinking in her own life.

A mother of 2 young children and the youngest VP of Marketing for a global company, she was starting to notice an increase in her drinking and feeling the effects of it in her life. And NOT in a good way. She wanted to cut back and started by making rules.. and then breaking them.

Sound familiar at all?

Once she fought and fought and couldn’t find reprieve she decided she would just QUIT TRYING TO QUIT, and take the next little while to get curious about how she went from a very casual drinker that didn’t even really enjoy drinking to someone who had a constant supply of boxed wine in the cupboard so that she didn’t have to see how many bottles she was actually going through.

I mean, geeze, I can relate to that. Going from a glass of wine a night habit.. to a bottle.. and then two bottles… it really starts to take a toll on your self worth.

So once she realized how powerful this way new way to change was for people all around the globe, she decided to leave her executive position and put her full time effort towards helping others find freedom from alcohol. She knew she had to develop this new way to change. She was called to serve and answered that call by sacrificing a great career for a dream she could feel would be so worth it.

It was only in 2018 that her book This Naked Mind, Control Alcohol was published. But it has proven to be HUGELY successful and now millions worldwide have found freedom from alcohol using This Naked Mind Methodology.

Realizing how much bigger this was than what she could do on her own, she opened her heart to share what she had learned with others. And then in 2019 the coaching program was created so that they could further the mission of helping the world find freedom from its toxic relationship with alcohol.

I was accepted into the 3rd running program of TMNI Coach Certification, with the first being an intimate live training session and now 2 full classes of coaches being trained during a rigorous 6 month certification process.

During this transformational program, where we all learned how to help others with their desires to change their behaviour with alcohol, we also had to overcome our own personal limiting beliefs about alcohol and ourselves as entrepreneurs, in order to be able to serve this methodology to the world in the most compassionate and heart centered way. I am beyond changed by finding this tribe of likeminded people and am encouraged and hopeful of what we are creating in the world.

So to explain, This Naked Mind Methodology is where you can learn how to control alcohol, find happiness, and change your life by finding the freedom to be exactly who you are meant to be, unencumbered by any state altering substance – specifically alcohol.

This Naked Mind, Control Alcohol is a powerhouse book that is taking the world by storm and creating a space for people who want to leave behind the destructive behaviours attached with over indulgence of alcohol and create lasting changes in their life. This path will not only open your mind to new possibilities but will transform your heart and bring forward a version of yourself that is bold, empowered, and PROUD TO BE AF.

There are many great programs being developed by all sorts of TNMI coaches in this new realm of “recovery”. And the best part is that we are all family. We are a collective of humans that see a better future and stand up for what we believe in.

I think this is such a unique opportunity that is just at the beginning of a huge breakthrough in collective consciousness and the desire to live happy and more fulfilling lives here on Earth. In my opinion, this is one of the greatest times in history to be alive and I know that the beauty of human life will overcome the darkness that has been shadowing our choices for way to long.

So I invite you, if any of this resonates and you are curious about what exactly TNM could open up in your life then please reach out and email me directly at

A world of possibilities opens up when you begin to say no.

All my love and deepest gratitude,

Danielle xx

Let’s put booze in the backseat.

Dear Restauranteurs,

PLEASE, please, please, UP your NAB GAME!

One of the most common complaints that I hear from people who have gone alcohol free is the LACK OF OPTIONS IN RESTAURANTS!

Let me spell it out for you restaurant owners –> PEOPLE WANT NAB OPTIONS!

People WILL PAY for something they want.

I was out for dinner the other night with my little fam jam and we decided to try out an upscale independent that I had been wanting to try for a while.

Now I am a huge food and beverage lover and have not had many opportunities to dine out with this whole pandemic thing and a new baby. So to say I was excited to dine out is a bit of an understatement!!

Now, I am the type of person that usually has a pre meal beverage (martini or delightful cocktail anybody?!) with my appetizer and a glass (or who am I kidding, more likely a bottle!!) of wine with dinner. I typically like to order a coffee with some sort of add in (espresso and sambuca was my GO TO) and then if there is time and the conversation is good I love a good stiff digestif (A Sazerac, or a 20 year tawny perhaps?) to round out the meal.

And that is a basic meal! … that is not even an indulgent meal.

Ok maybe not basic but definitely not indulgent either.

Like I said, I REALLY LOVE food and beverage!

So we enter into this fine establishment with an entire wall of wine along one side and a beautifully stocked bar, and I am SO EXCITED! I really haven’t had the chance to eat out like this since 2019.

That is an excruciatingly LONG time when I typically spend 10-12 hours a DAY in a restaurant and have my choice of delicious menu items cooked up for me at a moments notice. –Ahh the manager life.

So the server comes to take our drink order and I ask what she has available for Non Alcoholic Beer……

I will give you 3 guesses as to what her response was.


Nothing. Nada. Not one thing.


The only thing they had to offer me in replacement to an adult beverage was a virgin Caesar. Or pop.

Are you kidding me?

In the age of delicious NA beverage options popping up everywhere there was nothing to offer?

I didn’t feel like a Caesar so I kindly declined and sat begrudgingly with my water. I don’t really drink much pop and was a little bitter for that moment that I don’t drink alcohol.

I actually contemplated having an alcoholic beverage even though I have zero desire to put poison into my body!

Wow the power of social influence!

However, I did not. I looked over the cocktail menu and got her to throw me together a mixture of ingredients and she came back with a pretty good lavender lemonade.

But no garnish, no fancy glass, no love.

Although my thirst was moderately quenched, my desire for a beverage that matched my dining experience was not.

This got me thinking.

I wonder if other people are annoyed by this same experience.

I asked my Dad a few days later and he told me a story about going to a restaurant and asking for a “near beer”.

“A WHAAT??!” retorted the server.

And so he proceeded to tell me a story about an underwhelming service experience because he was a NON drinker.. the restaurant did not have any alcohol free options and was a little rude about the request of one.

So I brought the same question to my TMNI coaching family. We are all coaching in the realm of alcohol and none of us drink.


An abundance of people reporting similar dining experiences about the LACK of NAB options.

This has got me thinking. Would you be more likely to drink less if there were better options available that were alcohol free?

And since I am on a mission to help people make alcohol small and irrelevant in their lives, I have decided to write to the industry, in hopes that we can shift the thinking around why it is equally as important to offer quality NAB options as it is to have a well stocked bar.

Adults who choose not to drink (for whatever reason) do not want to be reduced to the kids table. Sometimes I feel like you might as well offer me some chocolate milk.

Adults want an ADULT beverage without alcohol.

Tell me, if you couldn’t drink alcohol tomorrow because the doctor told you it was poison and it will kill you (which is 100% true btw), would you want an option that made you feel like you were still out for a nice meal and getting served to the highest level?

From my limited research that is EXACTLY what people want. They want the fancy glass, and the lovely garnish. They want options. They want to be questioned less about why they are not drinking and have an opportunity to cheers friends with a beautiful NA beverage.

There is a growing market of sober curious and AF people out there and it is time that you make your menu reflect those choices.

So darling restaurant owner that I love so much and appreciate so much for making it through the hell of a year (+) you have been through, over the government hoops you have had to endure…. can you please think about adding a few more NAB options to your menu?

Market to the NAB segment. Train your team on the importance of treating AF people with the same level of service they do to a table of drinkers. Get curious about the new and exciting products that are coming onto the market. And have fun with it.

The NAB market is about to EXPLODE.

Mark my words and get out ahead of it.

Everyone knows there are tons of alcoholic options in your establishment. But do people know you have NAB options to quench their wants and needs for a showstopper AF dining experience?

Please continue to offer the amazing high quality food and service that you already do. And thank you for being here doing what you do in times of great struggle.

Just know that the times are changing and your clientele is likely to start shifting their attitudes around alcohol. A friendly tip from me to you. You increase your NAB offerings and you increase your sales.

If you want more insights on the growing NAB industry check out my new page, “The Master of NON”, where we will dive deep into the growing NAB industry and how you can use it to your advantage in your business.

All my love,

Danielle xx

Welcoming, Radical Dan to the Stage!


1.) (especially of change or action) relating to or affecting the fundamental nature of something; far-reaching or thorough
“a radical overhaul of the existing regulatory framework”


2.) advocating or based on thorough or complete political or social change; representing or supporting an extreme or progressive section of a political party.
a radical activist”


3.) characterized by independence of or departure from tradition; innovative or unorthodox.
“the daring, avant-garde spirit of the music was too radical for the conservative audience”

synonyms:unusual聽路聽irregular聽路聽unorthodox聽路聽unfamiliar聽路聽uncommon聽路聽uncustomary聽路聽unwonted聽路聽rare聽路聽out of the ordinary聽路聽atypical聽路聽singular聽路聽distinctive聽路聽individual聽路聽individualistic聽路聽free-spirited聽路聽alternative聽路聽different聽路聽new聽路聽fresh聽路聽novel聽路聽newfangled聽路聽innovative聽路聽groundbreaking聽路聽experimental聽路聽pioneering聽路聽original聽路聽unprecedented聽路聽unheard of聽路聽eccentric聽路聽idiosyncratic聽路聽maverick聽路聽quirky聽路聽odd聽路聽strange聽路聽bizarre聽路聽weird聽路聽outlandish聽路聽freakish聽路聽funny聽路聽quaint聽路聽queer聽路聽curious聽路聽abnormal聽路聽anomalous聽路聽aberrant聽路聽extraordinary聽路聽offbeat聽路聽off-center聽路聽esoteric聽路聽nonconformist聽路聽bohemian聽路聽outr茅聽路聽avant-garde聽路聽left-field


Stay with me though. Radical to me is the adaptation of out of the box thinking.

Do you ever talk to people not in the industry and they think what people do in hospitality is COMPLETELY NUTS!

Let me break it down with a little story. So, my FAVOURITE part of service was always putting on events. I loved doing off site events and people always thought I was nuts because it is so much extra work! I used to get it all the time from my family and friends. How can you want to sign up to work for 16 hours for 3 days in a row? Why don’t you get more people to help? Why do you even offer off site events if they are so much work?

My answer.

Because I LOVE IT..

I love seeing the people hosting the event get to serve their family and friends or colleagues at the highest level and have everything behind the scenes taken care of by our team. I LOVE pulling a team together to work extra hard and see something literally be created from nothing just to have it be taken down again and the site left like nothing even happened.

One of my favourite examples of this was a housewarming that we did once for a very high-end client that wanted to host a pig roast in their back yard. But this was not your typical pig roast. This event had all the details of a fancy dinner-party in Vegas. We were outside, with lights, and tables and multiple pigs roasting in massive BBQ’s. There were multiple bars set up with fancy cocktails and champagne by the bucket load.

One of the best feelings in the world is doing something that other people say is impossible, or crazy.

But it is my firm belief that it is the radical thinkers of the world that say “Yeah, we can do that!” Before even seeing the event space or hearing the totality of the vision. If hospitality just stopped looking for new and innovative ways to bring the best elements of service to their customers we wouldn’t have molecular gastronomy or even great tasting Non alcoholic Bubble!

Hospitality is all about pushing the boundaries.

And I am through and through a hospitality diehard.

So my radical mission you ask?

To change the game!

Hospitality has been booze focused for too long. And I think that is sad for 2 reasons.

It not only discounts what amazing Chefs are creating and serving, by deadening our palettes and numbing our senses.

But it takes the social reality of the situation and numbs it as well. People are less connected, less interested and less engaged when they are drunk. Hospitality was designed to host travelers in a safe and social engagement to provide experience that would entice them to come back or recommend your service to others.

In my opinion many hospitality venues have lost sight of this mandate and are solely focused on happy hour, daily drink features and getting people to overindulge in alcohol so they spend more money. When did an industry that was built on the ideals of keeping travelers safe end up supersizing every drink portion on the menu?

But there is hope.

There are a growing number of business owners that are seeing the benefits of pivoting their booze heavy offerings to include options for the Sober Curious crowd that want to partake in less alcohol but still engage in social events and have options for an ADULT Beverage without the booze.

So here I am, a voice in the crowd to stand up for the radical and progressive decision to capitalize on Non Alcoholic Beverages in an industry that is booze soaked and to be honest a little judgmental of people choosing not to drink.

It’s time for a change, and I think radical thinking is the only thing that is going to save an industry that is forced to operate at half capacity because of ridiculous government mandates!

So welcome the new and improved thinking of Radical Dan to the party because together we are going to change the face of hospitality.

One non alcoholic beverage at a time!

You are going to hear a lot of radical thoughts coming your way this month as I step into my new identity of far out thinker and visionary. Keeping hospitality moving forward into the future, and doing what’s right for guests everywhere.

Want to know more about radical wellness and how to benefit from the concept of drinking less? Join my email list and you will get all the details right to your inbox with my weekly newsletter.

All my best in this crazy world,

Danielle xx

Finding you, the real you.

Root. Shine. Grow.

high angle photo of woman on ladder
Photo by Samantha Garrote on

Living grounded, conscious, and kind.

Rooted Ruby was created to help people like you find freedom from alcohol through empowerment without ever feeling like you are missing out on fun and JOY in your life.

By finding ground and balance you are able to begin to let go of all the baggage you have never learned to put down.

When you can find peace from anxiety and stress you are naturally able to let your true essence shine through.

This is a journey of self discovery.

When you walk with me you will begin to look through different glasses and naturally begin to see the world from a whole new view.

And when you get comfortable with who you are, your authentic self, you can really begin to answer what you want out of this life.

Why are you here? What is your beautiful gift that you have to offer this world? What would it feel like to share that with the world?

This is not only a journey to freedom from alcohol and unwanted behaviour.

This is a journey to everlasting peace in your heart and resounding joy in your life. Because when you begin to live your true life鈥檚 purpose the Universe opens up to you and every desire of your heart is answered.

Growth is on the other side of discomfort. So, if you are in a state of discomfort, there is a huge growth opportunity ahead of you.

And the journey of growth is the easy part! All you have to do is keep taking each next step, keep showing up for yourself, and that鈥檚 where I come in as your personal guide along the way.

The hardest step is the very first one.

But I can鈥檛 help you through all the other steps if you keep putting off the brave and courageous FIRST STEP.

I know its hard. I know its SCARY.

But take my word for it.


I am a coach.

It is my job to push you out of your comfort zone so that you can learn things about yourself you never dreamed possible. And to make you the best you can be.  

I like to say that I am always looking for the best version of people.

When we are working together, we are focused on the future version of you. Because wherever you are right now is only temporary. It is already happening. The only logical thing in my mind is to focus on small success habits that will transform your life and bring you everywhere you ever wanted to go.

This journey is one of self discovery, empowerment, and belief change, and I can make a bold promise that you will NEVER BE THE SAME AGAIN.

But isn鈥檛 that what we all want? Isn鈥檛 that what life is all about?

Growing? Learning? Becoming?

That鈥檚 what it鈥檚 all about for me.

Reach out today. It’s a simple conversation to sort out where you are and where you want to go.

That’s it.

Not to painful sounding is it??

All my love,
Danner xx

Why I’m Here.

Today is a year since my beautiful baby cousin died.
She will forever be 31.

Her name was Tia Alexandra and she left this world way too soon.

When we were little kids we were inseparable. Like sisters. We would have sleepovers at my Gramma’s house and were always outside playing in the dirt/snow/hay. We had so many amazing adventures together and my only regret is that I didn’t get to hug you one last time. I was struggling with my own issues and I just think, what if I listened better, what if I was more present when we spoke those last few times. What could I have done differently. Better. I’m sorry.

One of my favourite memories is when we would swim. We loved to swim. Every trip we ever went on we always spent more time in the water then out. We especially loved it when it was windy and huge waves would come into the shore and we would be there with our little boogie boards ready to catch every wave. We spent hours being bombarded by those waves and always getting up and waiting for the next one.

It’s a real tragedy that she is gone, the world lost a huge heart and beautiful soul.

But what her life has shown me is more powerful then I would have ever known.

She is my angel. She is the person that saved my life by losing her own. She is the person that affected me more than almost any other, by showing me that life can be very unforgiving. And death swift and relentless.

Saying goodbye hasn’t been easy. This year has been a rollercoaster of deep emotion. But the real truth of what I learned from her untimely passing is that we all have choices. And that I can only make my own. And there is no better time to make different choices than right now.

Beautiful cousin of mine, you have instilled your mission to freedom upon my heart. May you live free within me and continue to be a shining light in the darkness for all those that need it. You taught me a lesson that no one else could. Together we will help so many to find freedom from their demons. To fight for the life they have and to learn how to live happy and with forgiveness. It is because of your story that I am here. It is because of you that I buckled down and changed my life forever. It is because of you that I have become a coach to help the people that are struggling to find freedom from the behaviours that haunt them.

I will miss you forever but know I always carry a piece of you in my heart.

I put down the bottle because I was pregnant. My daughter is the reason I found a clear head and sober mind in the first place.

But losing my cousin, my sister, my friend — that is what truly made the shift in my heart stick. This experience IS the reason why I am here offering to serve the world my message with the hopes that I can help you find lasting freedom too.

Life is worth it. It is worth fighting for the best version of it. It is worth waking up every single day and DECIDING to be the best version you can be that day. That moment. Every moment. Every moment is a new opportunity to make that choice, over and over again.

Just like the waves crashing against us at the beach. We could have chosen to go inside. We could have chosen to let the waves win, but it was a game. When a wave took us under we always came back up. Got ready and let the next one hit. We were able to find the joy in the cold. Make the most of the wind. Embrace the waves.

It was not easy for me to write this post or decide to share this message with the world. But I don’t know that I would have continued making the choice to be free if it wasn’t for tragedy making me look deep into who I am and who I want be. I have a message that I know can help people. People like me. People like Tia. I feel an obligation to share this message with the world. I am here to serve to the highest level.

May all beings be free.

In loving memory of the beautiful and kind,

Tia Alexandra Fleming, March 5, 1989 – November 1, 2020

Forever in our hearts.